2026 Australian Internet Retailers Call Centre Rankings
Each month, we conduct mystery shopping calls at a cross-section of Australian Internet Retailers to provide Voice of the Customer (VoC) insights into the genuine experience customers receive when trying to connect to a live customer service employee at an Australian Internet Retailer.
Call Centre Wait Times for Australian Internet Retailers, the quality of customer service provided by the Australian Internet Retailers, hold times, the number of menu options and more are all assessed using the Australian Contact Centre Quality Standards, which contain over 80 different individual performance elements.
Each quarter, we publicly report on four key metrics:
- The ACCESS score measures how easy it was to connect to a live contact centre agent at an Australian Internet Retailer, which includes metrics such as call centre wait times, the number of IVR options, talk times and more.
- The CUSTOMER SERVICE score measures the customer service skills of the contact centre agent across five core competencies and over 30 individual elements.
- AVERAGE WAIT TIMEÂ - the time it takes for the call to be answered after the customer has navigated through the menu options and has been placed into a queue, to the time the call is answered by a live customer service agent.
- The CUSTOMER EXPERIENCE score measures performance on the competencies that most influence customer satisfaction and is used to determine the overall ranking results.
This combination provides powerful, independent insights into the call centre customer performance of Australian Internet Retailers, enabling us to ensure we provide the industry resources, skills, and insights where it matters most to help Australian Internet Retailers improve the experiences for the customer and their customers.
ACXPA members gain access to additional monthly reports they can download, along with year-to-date and lifetime average data.
Plus, as an ACXPA Member, you'll gain access to a range of industry best practices, resources, training, and support to help you deliver efficient and effective customer experiences.
How the Mystery Shopping Calls are made to Australian Internet Retailers
Our Australian-based mystery shoppers are specially trained to replicate real customer enquiries, with calls made at random days and times using differing scenarios tailor-made for general internet enquiries typically related to new internet plans/switching providers.
Whilst there can always be some debate around sample sizes, ratios of FTEs to the customer base, demographics, busy periods than usual, etc, that can potentially influence results, the reality is none of that is important to a customer.
Customers only care about their call and will make all their judgements and decisions based on that one single experience, and that is what our Mystery Shopping results are designed to capture and reflect.
As we need to remain anonymous, the published results typically reflect the experience for new customer enquiries.
Existing customers with billing enquiries, technical enquiries/faults, etc, may have a different experience, as they are typically handled by different teams and/or treated with different priorities.
Australian Contact Centre Quality Standards
Australian Internet Retailers are assessed against the Australian Contact Centre Quality Standards, which we have refined for over 30 years and 50,000 calls.
The Quality Standards we use:
- Provide clear guidance on what is required to deliver a good customer experience via the contact centre regardless of size, sector, product or service.
- Uses scores that have a direct correlation to business outcomes - when businesses consistently achieve above 'Met Standards', there is a direct correlation to improved results however you measure them – Customer Satisfaction, Sales Conversions, Net Promoter Score (NPS), Customer Effort Score, improved efficiency, reduced AHT etc.
- Provide insights you can act on - there is no point having data for 'data's sake'. The whole idea of benchmarking and standards is to help you identify specific areas in which you excel and specific areas in which you need to work on to improve business outcomes. Our Standards enable you to hone in on over 80 different performance elements, ensuring no stone is left unturned!
Learn more about the Quality Standards >
The Latest Australian Internet Retailers Call Centre Rankings
Each quarter, we publicly release the leaderboards for the top three and lowest Australian Internet Retailers on this page for four key metrics:
- Customer Experience Ranking - the ultimate recognition!
- Most Accessible - how easy it was to connect to a live person.
- Best Customer Service - the quality of the customer service interaction with the live person.
- Best Wait Times - the average time to get through to a live person.
Below are just four metrics - each month, there are over 80 metrics available!
ACXPA Members can view all key metrics, and if you purchase the Contact Centre CX Benchmarking monthly reports for your internet retail business, you'll be able to see all benchmarking data for your contact centre and any five internet retailers you'd like to benchmark your performance against.
Best CUSTOMER EXPERIENCE
Australian Internet Retailers - Q2 2024
1st:TPG Internet83.3%
2nd:iiNET79.6%
3rd:Aussie Broadband69.6%
Lowest:Dodo Internet52.6%
INTERNET RETAILERS AVE66.5%
AUSTRALIAN INDUSTRY AVE53.1%
View the Q2 2024 Internet Retailers Report >
Best ACCESS
Australian Internet Retailers - Q2 2024
1st:iiNET95.1%
2nd:TPG Internet90.1%
3rd:Dodo Internet88.7%
Lowest:Telstra Internet48.9%
INTERNET RETAILERS AVE81.6%
AUSTRALIAN INDUSTRY AVE65.1%
View the Q2 2024 Internet Retailers Report >
Best CUSTOMER SERVICE
Australian Internet Retailers - Q2 2024
1st:TPG Internet80.4%
2nd:iiNET72.9%
3rd:Aussie Broadband67.7%
Lowest:Dodo Internet37.1%
INTERNET RETAILERS AVE61.6%
AUSTRALIAN INDUSTRY AVE53.3%
View the Q2 2024 Internet Retailers Report >
Best WAIT TIME
Australian Internet Retailers - Q2 2024
1st:Dodo Internet00:04
2nd:Aussie Broadband00:07
3rd:TPG Internet00:12
Longest:Telstra Internet03:40
INTERNET RETAILERS AVE00:51
AUSTRALIAN INDUSTRY AVE02:07
View the Q2 2024 Internet Retailers Report >
ACXPA Member Reports & Insights
Thanks for being a member ! You have access to all the ACXPA member reports, downloads and insights.
For the ultimate Voice of Customer insights for your Internet Retail business, purchase our Benchmarking Service to receive over 80 metrics for your call centre performance, plus benchmarking data for any five Cr Insurance Companies you nominate.
And as an ACXPA Member, you'll save 10%! Learn more >
Download the Internet Retailers Summary Reports
You can instantly download the monthly and quarterly reports, which contain Australian Internet Retailers' averages for over 40 metrics and 23 individual metric results for three random Internet Retailers each month/quarter.
Just click on the month/quarter you'd like to download!
2024 Year-To-Date Leaderboards
(Updated monthly)
Overall CX Leaderboard
Internet Retailers - YTD 2024
1st:TPG Internet75.5%
2nd:iiNET74.5%
3rd:Aussie Broadband70.2%
Lowest:Telstra Internet46.5%
Internet Retailers Average63.7%
Call Centre Industry Average53.7%
Purchase Insights for Your Internet Business >
Data current as of September 2024
Customer Service Leaderboard
Internet Retailers - YTD 2024
1st:TPG Internet69.3%
2nd:iiNET65.7%
3rd:Aussie Broadband63.3%
Lowest:Dodo Internet41.7%
Internet Retailers Average58.2%
Call Centre Industry Average53.7%
Purchase Insights for Your Internet Business >
Data current as of September 2024
Accessibility Leaderboard
Internet Retailers - YTD 2024
1st:iiNET95.0%
2nd:TPG Internet90.0%
3rd:Aussie Broadband89.6%
Lowest:Telstra Internet47.4%
Internet Retailers Average82.4%
Call Centre Industry Average65.7%
Purchase Insights for Your Internet Business >
Data current as of September 2024
Wait Time Leaderboard
Internet Retailers - YTD 2024
1st:Dodo Internet00:03
2nd:iiNET00:10
3rd:TPG Internet00:11
Longest:Telstra Internet03:53
Internet Retailers Average00:50
Call Centre Industry Average02:08
Purchase Insights for Your Internet Business >
Data current as of September 2024
Lifetime Averages
(Since records commenced in August 2023)
Overall CX Leaderboard
Lifetime Average
1st:TPG Internet65.8%
2nd:iiNET65.1%
3rd:Aussie Broadband63.0%
Lowest:Dodo Internet42.2%
Internet Retailers Ave57.6%
Call Centre Industry Ave54.4%
Data current as of September 2024
Accessibility Leaderboard
Lifetime Average
1st:iiNET92.1%
2nd:Aussie Broadband89.7%
3rd:Dodo Internet89.0%
Lowest:Telstra Internet39.3%
Internet Retailers Ave79.4%
Call Centre Industry Ave65.3%
Data current as of September 2024
Customer Service Leaderboard
Lifetime Average
1st:TPG Internet65.8%
2nd:iiNET65.1%
3rd:Aussie Broadband63.0%
Lowest:Dodo Internet42.2%
Internet Retailers Ave57.6%
Call Centre Industry Ave54.4%
Data current as of September 2024
Calls Answered Leaderboard
Lifetime Average
1st:Dodo Internet*100%
2nd:iiNET*100%
3rd:Aussie Broadband*97.8%
Lowest:Telstra Internet75.6%
Internet Retailers Ave94.4%
Call Centre Industry Ave87.1%
*more than one business achieved the same result in this sector.
Data current as of September 2024
Wait Time Leaderboard
Lifetime Average
1st:Dodo Internet00:06
2nd:iiNET00:09
3rd:TPG Internet00:25
Longest:Telstra Internet04:37
Internet Retailers Ave01:11
Call Centre Industry Ave02:15
Data current as of September 2024
Menu Layers Leaderboard
Lifetime Average
1st:Optus Internet1.70
2nd:Dodo Internet2.00
3rd:Aussie Broadband2.00
Highest:Telstra Internet2.40
Internet Retailers Ave2.0
Call Centre Industry Ave2.2
Data current as of September 2024
ACXPA Subscribers and Members gain access to a host of benefits, including exclusive benchmarking data, discounted self-paced and live training courses, a video library of expert presentations to fast-track your learning, resources you can download, the industry's leading members directory and supplier directory, local events and more!
Learn more about how to join Australia's #1 resource for contact centres in Australia on the link below.
There's a lot more Australian Internet Sector Data Available!
Each month, we publish data on over 80 metrics on customer service performance delivered via the contact centres for Australian Internet Retailers.
If you'd like to see additional data, see below for what's included for Subscribers, Members and our Benchmarking Service.
, there's a lot more Australian Internet Sector data available!
Each month, we publish data on over 80 metrics on customer service performance delivered via the contact centres for Australian Internet Retailers.
By upgrading to a Membership, you'll be able to instantly access additional insights and reports.
And for the ultimate Voice of Customer Insights for your own contact centre, by purchasing our Benchmarking service, you'll be able to see all 80 metrics for your contact centre and any five Internet Retailers you'd like to benchmark your data against.
| Feature |
Subscribers (Your Access) |
Members |
| Monthly Reports |
| Download the Call Centre Industry Monthly Report |
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| Download Australian Internet Retailers Report |
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| Quarterly Reports |
| Discover Key Internet Retailer Sector Performance Highlights |
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| View Top & Lowest Scores for Internet Retailers (8 metrics) |
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| Download Australian Internet Retailers Quarterly Report |
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| Download Industry Sectors Quarterly Report |
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| Additional Metrics (Website Only) |
| View Year-To-Date Internet Retailer Leaderboards (4 metrics) |
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| View Lifetime Average Internet Retailer Leaderboards (6 metrics) |
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| View live Internet Retailer sector data and trend data |
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| Access exclusive discounts on our Internet Retailer Benchmarking service |
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Australian Internet Retailers Quarterly Reports
Click on a quarterly report below to view our executive summary for the quarter, along with the Highest/Lowest Leaderboards for a range of metrics.
Monthly Reports and Trends data is also available for ACXPA Members, and if you'd like to access the full data (over 80 metrics) for your call centre and any five Internet Retailers you nominate, view our Contact Centre CX Benchmarking service >
View the Q2 2024 Internet Retailers Call Centre Rankings with average wait times, customer service quality, answer percentage and lots more!
View the Q1 2024 Internet Retailers Call Centre Rankings with average wait times, customer service quality, answer percentage and lots more!
Interested in Viewing Over 80 Voice of Customer Insights for Your Internet Business Every Month?
Purchase our Contact Centre CX Benchmarking Service, and you’ll receive the following:
- Mystery Shopping results for your internet business, with each call assessed across over 80 different metrics - including the quality assessor’s notes, the employee’s name (where provided) and the full call recording.
- Benchmarking data for any five Internet Retailers that you nominate so you can compare your performance against other Internet Retailers that matter to you.
- Aggregate (sector) data for all the other Internet Retailers we assess to provide you with sector-wide results to further compare your results.
- A monthly email with data to track your performance.
- A quarterly report containing insights and trends that are easy to understand, along with personalised, actionable recommendations to help improve your performance.
- An optional Quarterly Insights workshop for your team (conducted live via Zoom) that can provide additional insights, coaching and guidance.
- Access to best-practice training that will deliver improved results for both your customers and your business.
